Hello, and welcome to “Between The Screens.” This blog is intended to be a journal exploring current trends and news in various media industries. Every week I will target a recent trend or topic, and try to give it a different focus or perspective. While my background is television, I will try to cover as many media industries as possible. I also hope that this site will be a dialogue with other individuals interested in these topics.

BTW, the name of this blog is a play on the term reading between the lines, as well as the different “screens” in use:

1) Movie screen
2) Television
3) Computer screen
4) The “fourth screen” being a cell phone or other portable devices such as iPods.

Incidentally, I’ve heard that a fifth screen category is now being named, for outdoor screens or instore displays used for advertising or entertainment. A good example would be the Wallgreens screen recently installed in Times Square New York.

Wallgreens Holiday Logo on display before Christmas