This weekend Google is launching its first television commerical aimed solely at raising awareness for Chrome, the internet browser it released last year which currently has a 1.42% worldwide market share according to Net Applications.  The browser market is basically dominated by Microsoft’s Internet Explorer (IE) but perhaps change is in the air. Before 2007 Internet Explorer had a worldwide usage market share over 80%; today it is at about 66%. The most significant competition to IE has come from Mozilla Firefox which grew to a 15% share within two years of its release and currently stands at 22%. Apple’s Safari has also made some headway and is currently has an 8% share.

It will be interesting to see if the television campaign helps Chrome’s market share and in general how it fares during the next year. Will it reach 7% like Firefox did?