Comments on: Gauging Hulu’s Traffic http://betweenthescreens.com/2009/07/gauging-hulus-traffic/ A blog about media matters. Sat, 09 Apr 2011 15:53:12 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Luis http://betweenthescreens.com/2009/07/gauging-hulus-traffic/comment-page-1/#comment-168 Luis Mon, 31 Aug 2009 15:46:08 +0000 http://betweenthescreens.com/?p=1047#comment-168 Web video tracking continues to be an important issue with video on the web. Thanks for sharing. As you point out, information directly from the Nielsen or comScore is scant. I would be really curious to analyze differences between the way Nielsen and comScore define certain key terms. I suspect key terms such as "Unique Visitor, "Hits", "Reach" and "Video Streams" are defined slighlty differently by Neilsen and comScore. Web video tracking continues to be an important issue with video on the web. Thanks for sharing.

As you point out, information directly from the Nielsen or comScore is scant. I would be really curious to analyze differences between the way Nielsen and comScore define certain key terms. I suspect key terms such as “Unique Visitor, “Hits”, “Reach” and “Video Streams” are defined slighlty differently by Neilsen and comScore.

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