Last week Nielsen released its Television Audience Report which includes projections through 2050 for TV households (HH) and the 18-49 demographic. The projections for the Hispanic TV households have it more than doubling in size between 2010 and 2050; growing from 13.1 million to 38.9 million households.

In terms to the 18-49 segment, which is very important to advertisers, Hispanics are projected to grow from 23.2 million to 56.8 million, more than triple the current size today.

These figures would give the Hispanic segment a 33.3% share of the total TV household market in 2050, and a 22.7% share of the 18-49 demographic. Both share figures would be approximately double 2009. The “third” portion roughly in line to with the 30.2% share the U.S. Census is projecting for the Hispanic population in 2050. I have a post analyzing the U.S. Census projections for the Hispanic segment here.

Much of this growth for the Hispanic segment is coming from the young composition. In the teen segment, between the ages of 12 and 17, Hispanics already have an 18.2% share with 4.5 million teens, which is projected to grow to 11.4 million by 2050.

Given Nielsen’s projections, particularly in the 18-49 demo, it will be interesting to see how new media options proliferate in order to fulfill the demands of this rapidly growing segment.