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Lost Ratings, Final Entry

Two weeks ago ABC broadcast the final episode of Lost, a popular show that whose ratings I’ve been posting about every now and then. The last episode tallied 13.5 million viewers, which was more viewers than the season’s premiere (something that hasn’t happened since the first season) and the most viewers for any episode within two years.

As I’ve noted before, Lost consolidated a strong fan base during the first season, which led to a strong second season premiere. Over the course of that and later seasons however, the show steadily “lost” ratings. This could be attributed to a number of factors including its convoluted plot line, the 12 week hiatus the show took in the middle of the third season, the writers’ strike in 2007 which led to short fourth season, etc.

The show hit a ratings bottom in the twelth episode of the fifth season which had only 8.29 million viewers. The final sixth season saw a significant ratings bounce back, probably since a lot of viewers were interested in how the series was going to conclude.

Another factor that may have affected Lost’s downward ratings was overall viewership at ABC. The network was strong during the 2004-2005 season when Lost, Desperate Housewives and Grey’s Anatomy all premiered. Since then the network has had a few more hits, notably Dancing with the Stars, but has yet to produce another critically acclaimed drama. This season ABC did break out Modern Family this season, which I believe will run at least three seasons, but the “alphabet network” also lost the most viewers, both in general and in key advertising demos. It seems critical that ABC find some new strong shows during the 2010-2011 season.

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