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Predicting the iPad’s success

Share Back in June 2009 I conceived of what Apple’s, then rumored, touchscreen device might look like and how it might be used. One month ago Apple finally unveiled the iPad ; it only mildly resembles my conceptual model but it does embody a simple yet versatile multimedia device with a lot of potential. Since its [...]

Reworking Apple’s iTunes TV strategy

Share An article today in the Financial Times mentions how Apple is supposedly pressuring TV networks to cut their episode pricing on iTunes in half, from $1.99 to $1. The price cut indicates that television sales have been lackluster. While exact iTunes sales information isn’t offered, it is known that Apple had accumulated sales of 15 million TV [...]

Apple’s Video Challenge and Probable Success

Share Apple has an impressive position in the music market. Through its iTunes store, the company currently has a 69% share of the U.S. digital music market and a 25% share of the total U.S. music market. Their position isn’t as strong however in the video market. This is especially apparent when you compare iTunes music [...]

Pause the FF Button

Share The digital video market, being nascent, promising and hot, is the equivalent of a precocious young celebrity. They both attract a lot of attention, press coverage, and debate concerning which projects and relationships are worth pursuing. Of course, I have my own opinion, but just about digital video and not celebrities. If you divide [...]

Top 10 Moments at Advertising Week

Share I recently attended Advertising Week in New York City and had a lot to hear from some very eloquent speakers. Here are the top 10 moments that I found to be inspiring, provocative or at least original. (10) Changing Roles: It seemed to me that change was a prevalent theme at the conference and [...]

TV’s Steady Appeal

Share Last week Nielsen released the most recent version of its Three Screen Report, which measures consumption of television, internet and mobile media. As in releases since 2007 the study demonstrates television’s dominance in terms of time spent with the medium. On average a consumer will watch 278 minutes (4.6 hours) of “traditional” (non time-shifted) [...]

Apple’s September Event, and Beyond

Share Today it was confirmed that Apple will be hosting an event on September 9 in San Francisco. The wording and design of the invitation indicate that the event will focus on music, most likely the iPod line and iTunes. Last year’s invite clearly showed a thin iPod, hinting at the return to the “narrow [...]

Magazines On Demand

Share It’s no secret that publishing is a tough place to be in right now. Amidst lower subscriptions, circulation and ad revenues, magazines have been looking for a way to stay afloat. Towards that end Condé Nast recently hired McKinsey & Company to take a look at their entire operation. The innovative Maghound subscription service [...]

Rise of Paid Video

Share Yesterday an article in The New York times highlighted the results of a media industry report from the private equity firm Veronis Suhler Stevenson (VSS): An interesting shift occurred in 2008, the report said. For the first time, consumers spent more time with media they paid for, like books or cable television, than with [...]

What Media Teens Use

Share Last week Morgan Stanley (MS) published a paper written by a 15 year old intern in their UK office exploring teen media consumption. Morgan Stanley concedes that to not be “claiming representation or statistical accuracy” given the casual nature of the report. It is interesting to compare this paper’s beliefs to “How Teens Use Media,” [...]