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Must-Have TV

Share For the second time in two years, the Solutions Research Group did a survey asking consumers to choose their ‘must keep TV brands if they could keep only a limited number of channels to watch in their households.’ The top 10 results are as follows. ABC CBS NBC Fox ESPN Discovery Channel History Sci [...]

Brand Value in Media

Share I recently took a look at Interbrand’s 2008 Best Global Brands is a ranking of the world’s top 100 brands “on the basis of how much they’re likely to earn in the future,” or in other words the ‘brand value.’ Interestingly enough there are three media brands on this list: Disney, MTV and Thomson [...]