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Tale of Two Telenovelas

Share Two telenovelas have made waves recently in the U.S., for each of the major Hispanic broadcasters. ¿Dónde está Elisa?, based on a Chilean soap of the same name, aired on Telemundo at 10 p.m. between March and August and improved the ratings for the time period 30% over the previous telenovela, Los Victorinos. Elisa [...]

Ratings en Español, parte dos

Share I wanted to follow my last post on U.S. Spanish language TV ratings by focusing just on telenovelas, and how their similar storylines draw similar audience flows. This analysis is based on the same data as the previous post, a consolidation of household (HH) ratings data from archived newsletters, dating back to April 3, [...]