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Predicting Jay Leno’s Success

Share NOTE: This posting has been updated with the slightly higher final ratings results for the premiere show of The Jay Leno Show. After a long wait and even more publicity The Jay Leno Show premiered last night, attracting a considerable audience of 18.42 million viewers and  nabbing a respectable 5.3 rating in the 18-49 [...]

Popularity and Success in Broadcast TV

Share U.S. broadcast TV networks have always been engulfed in a ratings race, always trying to win the title of “America’s Most Watched Network.” Last week the ratings results of the 2008-2009 broadcast television season came in. Out of the “big four” networks CBS was the clear winner, with growth in total viewers and across [...]