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	<title>Between The Screens &#187; Mission: Impossible</title>
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	<link>http://betweenthescreens.com</link>
	<description>A blog about media matters.</description>
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		<title>Cruising Along</title>
		<link>http://betweenthescreens.com/2009/01/cruising-along/</link>
		<comments>http://betweenthescreens.com/2009/01/cruising-along/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 03:40:46 +0000</pubDate>
		<dc:creator>Alejandro Sacasa</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Box Office]]></category>
		<category><![CDATA[Mission: Impossible]]></category>
		<category><![CDATA[Rotten Tomatoes]]></category>
		<category><![CDATA[The Last Samurai]]></category>
		<category><![CDATA[Tom Cruise]]></category>
		<category><![CDATA[Valkyrie]]></category>
		<category><![CDATA[Viacom]]></category>

		<guid isPermaLink="false">http://betweenthescreens.wordpress.com/?p=94</guid>
		<description><![CDATA[Last night I went to see the new Tom Cruise movie Valkyrie, which incidentally was pretty good. However, given recent mixed reviews and the underperformance of Mission: Impossible III, I wondered just how this movie stacked up to Tom Cruise&#8217;s previous starring roles. Utilizing Rotten Tomatoes scores I complied the following historical graph showing how [...]]]></description>
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<p>Last night I went to see the new Tom Cruise movie <em>Valkyrie</em>, which incidentally was pretty good. However, given recent mixed reviews and the underperformance of <em>Mission: Impossible III</em>, I wondered just how this movie stacked up to Tom Cruise&#8217;s previous starring roles.</p>
<p>Utilizing Rotten Tomatoes scores I complied the following historical graph showing how much critics have liked or disliked movies starring Tom Cruise. Since the purpose of this exercise is to focus on Tom Cruise&#8217;s ability to carry a film, I am exempting movies from which he did not have a prominent starring role, like<em> The Outsiders</em> or <em>Tropic Thunder</em>.</p>
<p><img class="alignnone size-full wp-image-96 dtse-img dtse-post-94" title="tomcruisert" src="http://betweenthescreens.files.wordpress.com/2009/01/tomcruisert.jpg" alt="tomcruisert" width="497" height="372" /></p>
<p>Out of these 24 releases, ten have been deemed “fresh” while only seven are estimated as being “rotten.” <em>Valkyrie</em> received a rating of 57%, which is considered neither fresh nor rotten, but a middling grade. What might be more concerning is that none of Tom Cruise’s movies since 2004 has garnered more than 75% of support from critics. This could be construed, as it once was by Viacom’s Chaiman Sumner Redstone, to be an effect of a negative public image.</p>
<p>In terms of U.S. box office, the story is somewhat better. Of the 10 last releases, all but one, <em>Eyes Wide Shut</em>, have garnered more than $100 million in the U.S. box office, plus two movies,<em> Mission: Impossible II</em> and War of the Worlds, have passed the $200 million mark. As I mentioned before, <em>Mission: Impossible III</em> was considered to be somewhat of an underperformer, achieving $134 million at the U.S. box office, more than a third less than the previous installment in the franchise, and concerning given its $150 million production budget.</p>
<p><img class="alignnone size-full wp-image-97 dtse-img dtse-post-94" title="tomcruisebo" src="http://betweenthescreens.files.wordpress.com/2009/01/tomcruisebo.jpg" alt="tomcruisebo" width="497" height="372" /></p>
<p>In <em>Valkyrie</em>’s case the box office has yet to close, but the film has already grossed around $63 million. Based on the two week performance of his previous seven movies, I “guesstimated” that <em>Valkyrie</em> will wind up grossing around $105 million in the United States. Unfortunately, this would rank his <em>Valkyrie</em> as an underperformer in Tom Cruise’s portfolio, making less than all of Tom Cruise’s releases since 2000, with the exception of <em>Collateral</em> and <em>Vanilla Sky</em>. Moreover, these earlier movies had production budgets that where about a third less than <em>Valkyrie</em>’s costs of $95 million, which further exacerbates the situation.</p>
<p>Where <em>Valkyrie</em> might find salvation is in the foreign box office. The last historical war drama made by Tom Cruise, <em>The Last Samurai</em>, grossed over three times as much in the foreign box office than in the U.S. On average his recent movies have only made 30% more. I therefore expect that there will be many foreign press junkets will be organized to secure as add as much foreign ticket sales to the pot as possible.</p>
<p>In any case, Tom Cruise will have to follow up <em>Valkyrie</em> with a stronger performing movie. It seems that his new project is actually a comedy called Men, where “an advertising executive surreptitiously becomes roommates with his wife&#8217;s lover&#8211;an egotistical artist&#8211;in order to sabotage their affair and save his marriage.” It sounds like $50 million personable romantic comedy, something he hasn’t done since <em>Jerry Maguire</em>. Perhaps it’s a good idea.</p>



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