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Fall Premiere Report Card

Share Most of the new broadcast television shows have premiered during the past three weeks and I thought it was time to draw a comparison among the top performers. The number one show in terms of overall viewers was NCIS, with a total audience of 18.9 million. Unsurprisingly, NCIS‘s lead-out and spin-off, NCIS: Los Angeles, also [...]

Predicting Jay Leno’s Success

Share NOTE: This posting has been updated with the slightly higher final ratings results for the premiere show of The Jay Leno Show. After a long wait and even more publicity The Jay Leno Show premiered last night, attracting a considerable audience of 18.42 million viewers and  nabbing a respectable 5.3 rating in the 18-49 [...]

Fall TV Calendar

Share Back in May I published a post, Fall 2009 TV Lineup, which showed the new Fall lineups for ABC, CBS, Fox and the CW. During the past week the post has risen in popularity since the new Fall season is just around the corner. It actually begins this Saturday with the season start for Saturday [...]

Conan’s Premiere Week

Share Conan O’Brien’s premiere on The Tonight Show began with a bang on Monday, winning a household (HH) rating of 7.1, the highest for The Tonight Show on any Monday on  since 2005. dtsv.dtse_post_821_permalink = ‘http://betweenthescreens.com/2009/06/conans-premiere-week/’; dtsv.dtse_post_821_title = ‘Conan’s Premiere Week’;

Popularity and Success in Broadcast TV

Share U.S. broadcast TV networks have always been engulfed in a ratings race, always trying to win the title of “America’s Most Watched Network.” Last week the ratings results of the 2008-2009 broadcast television season came in. Out of the “big four” networks CBS was the clear winner, with growth in total viewers and across [...]

Fall 2009 TV Lineup

Share This week all the major broadcast networks held their upfront presentations, announcing their upcoming fall schedules and subsequently the new shows they would be presenting. I put together some handy-dandy color-coded charts to navigate the new landscape. It looks like ABC and NBC are going to presenting the most new material, while Fox has [...]

Weeknight Media Habits

Share Adweek recently did an article on a new media usage study by Integrated Media Measurement (IMM). The study’s principal finding was that “the number of prime-time viewers who simultaneously go online while they watch TV more than doubles from Monday to Thursday night… rising from a low of 5.8 percent on Monday to a [...]