Share Following yesterday’s post regarding the rising in the overall online video market I wanted to focus today on individual site performance. However, I ran into a small problem regarding information availability. Usually online video press releases just delve into unique users or total video streams. These dimensions can be attractive for their simplicity but they [...]

Share Perhaps owing to similar reasons that have led to a strong summer for cable network ratings, according to both Nielsen Online and comScore new highs have recently been set in the online video market. According to Nielsen, a record audience of almost 136 million viewers watched video online during the month of July, up 14.2% [...]

Share Yesterday an article in The New York times highlighted the results of a media industry report from the private equity firm Veronis Suhler Stevenson (VSS): An interesting shift occurred in 2008, the report said. For the first time, consumers spent more time with media they paid for, like books or cable television, than with [...]

Share About two months ago there was a little brouhaha concerning Hulu’s traffic, since the unique visitors reported by comScore were triple Nielsen’s figures. This incident is well analyzed in this posting by Greg Sterling at SearchEngineLand which concludes that “one has to look broadly at all the numbers and use the consensus and directional [...]

Share Last week the Council for Research Excellence (CRE) released the results of a new $3.5 million study sponsored by Nielsen titled “Media Behavior in America” focused on media usage and behavior, or more basically the amount of “consumer exposure” to “any of four categories of screens.” Traditional television (including live TV, DVR playback, DVD/VCR). [...]