Email Subscription

Enter your email address:

Delivered by FeedBurner

Reworking Apple’s iTunes TV strategy

Share An article today in the Financial Times mentions how Apple is supposedly pressuring TV networks to cut their episode pricing on iTunes in half, from $1.99 to $1. The price cut indicates that television sales have been lackluster. While exact iTunes sales information isn’t offered, it is known that Apple had accumulated sales of 15 million TV [...]