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Slumdog’s Slow Distribution Model

Share In late January I did an analysis of Slumdog Millionaire, of its unique distribution and resulting ticket sales. Given the movie’s eight Oscar wins, I wanted to do an update on its box office performance. Most important has been Fox’s steady buildup in the movie’s distribution, which has taken place in four major points. [...]

Slumdog: Marketed to be Best in Show

Share I recently went to see Slumdog Millionaire; it’s a wonderful movie about an Indian teen named Jalim, who has grown up in the slums of Mumbai, and who we quickly find out is a contestant on India’s version of Who Wants to Be a Millionaire. He’s managed to do well on the show but [...]