Share This year’s Super Bowl broke records both within audience levels and ad pricing. On average 111 million viewers watched the 2011 Super Bowl, besting the previous year’s then record audience of 106.5 million. This year’s audience growth of 4.2% is above the average 2.8% growth that event has seen since 1968 but is lower [...]

Share During my last posting I took a look at the audience levels for the Academy Awards since 1974. Since I had the data handy I decided to compare the viewing trends to the Superbowl. dtsv.dtse_post_402_permalink = ‘http://betweenthescreens.com/2009/02/the-oscars-vs-the-superbowl/’; dtsv.dtse_post_402_title = ‘The Oscars vs. the Superbowl’;

Share Super Bowl XLIII is less than five days away and I am looking forward more to the commercials than the game itself . A Super Bowl commercial has be better than the game since it has only 30 seconds to grab a viewer’s attention and be as memorable as any play or touchdown that [...]