Share Sometimes the big just keep getting bigger. This has traditionally been the case with Univision and their latest online moves are pretty big. The company already ranks as the top U.S. Hispanic property, almost double the users of the closest competitor. dtsv.dtse_post_2222_permalink = ‘http://betweenthescreens.com/2010/10/online-gigante/’; dtsv.dtse_post_2222_title = ‘Online Gigante’;

Share Two telenovelas have made waves recently in the U.S., for each of the major Hispanic broadcasters. ¿Dónde está Elisa?, based on a Chilean soap of the same name, aired on Telemundo at 10 p.m. between March and August and improved the ratings for the time period 30% over the previous telenovela, Los Victorinos. Elisa [...]

Share I wanted to follow my last post on U.S. Spanish language TV ratings by focusing just on telenovelas, and how their similar storylines draw similar audience flows. This analysis is based on the same data as the previous post, a consolidation of household (HH) ratings data from archived newsletters, dating back to April 3, [...]

Share I love reading about television ratings but not much coverage is given to Hispanic channels, an unusual discrepancy considering that 16% of the U.S. population and 11% of TV households are Hispanic. The lack of coverage may be due to the fact that Hispanic programming is so diferente. During weekday primetime Univision and Telemundo program mostly telenovelas, which run [...]