Share Sometimes the big just keep getting bigger. This has traditionally been the case with Univision and their latest online moves are pretty big. The company already ranks as the top U.S. Hispanic property, almost double the users of the closest competitor. dtsv.dtse_post_2222_permalink = ‘http://betweenthescreens.com/2010/10/online-gigante/’; dtsv.dtse_post_2222_title = ‘Online Gigante’;

Share Two telenovelas have made waves recently in the U.S., for each of the major Hispanic broadcasters. ¿Dónde está Elisa?, based on a Chilean soap of the same name, aired on Telemundo at 10 p.m. between March and August and improved the ratings for the time period 30% over the previous telenovela, Los Victorinos. Elisa [...]

Share The World Cup is almost into the second round but the real competition might be taking place behind the cameras, between the broadcasters. In the U.S., two companies have television broadcast rights: Disney (ABC and ESPN) has the English-language rights and Univision (Univision, Telefutura and Galavision) has the Spanish-language rights. It was expected that Unvision [...]

Share I wanted to follow my last post on U.S. Spanish language TV ratings by focusing just on telenovelas, and how their similar storylines draw similar audience flows. This analysis is based on the same data as the previous post, a consolidation of household (HH) ratings data from archived newsletters, dating back to April 3, [...]

Share I love reading about television ratings but not much coverage is given to Hispanic channels, an unusual discrepancy considering that 16% of the U.S. population and 11% of TV households are Hispanic. The lack of coverage may be due to the fact that Hispanic programming is so diferente. During weekday primetime Univision and Telemundo program mostly telenovelas, which run [...]

Share Yesterday a deal was announced between Univision and YouTube whereby the U.S. Hispanic network would bring a “hefty stable of short- and long-form programming to YouTube.” While this is “the first time any Univision programming is available on the Web outside of its own properties” a great deal of the network’s programming, particularly material [...]

Share U.S. broadcast TV networks have always been engulfed in a ratings race, always trying to win the title of “America’s Most Watched Network.” Last week the ratings results of the 2008-2009 broadcast television season came in. Out of the “big four” networks CBS was the clear winner, with growth in total viewers and across [...]

Share I recently read an Ad Age article regarding the popularity of Univision’s content on YouTube. It focuses on how popular certain network content is on YouTube. A major point is how Univision’s telenovelas (Latin soap operas) are the most popular fare by far. Number of views of clips from the 10 most-pirated shows on each [...]

Share Last week Univision settled a lawsuit with Televisa, the leading producer of Mexican telenovelas who provides most of Univision’s primetime programming and basically accounts for 1/3 of Univision’s 2007 revenues. Televisa’s product is so popular in the U.S. since the Hispanic market is mostly Mexican. This is not often the case in Latin America where preferences [...]